用XML开发电子商务系统 (2010 年度畅销榜NO.46877 )

本书是一本关于用扩展标记语言XML开发电子商务系统的英文版书，当今时代，信息技术飞速发展，人们越来越依靠现代网络技术来实现各种价值，架构自己的个人网站，组建企业的门户网站，进行网上营销、交流和宣传，网页设计技术也就成了着急所在，为此本社特地组织了一套国外最新的网页设计技术丛书，以满足国内广大人事电子商务开发和应用的从业人员学习和工作的需要。\r\n 本书主要介绍如何用XML语文来架构电子商务系统，全书共有七章，主要内容包括XML和电子商务系统的技术关联，XML语言技术在典型电子商务系统中的动用如何用XML语文技术构建B2C和B2B电子商务模式，如何用XML来实现网络营销等技术。\r\n 本书内容丰富，范例典型，技术新，实用性可指导性强。本书的作者是人事电子商务系统设计多年的资深工程师，在IBM、Sun、Dell等公司都人事过网络设计，对XML语文有相当深的功底，本书不但是人事电子商务应用与开发的广大初学者、资深电子商务工程师不错的自学指导书，而且也是高等院校相关专业师生教学自学读物。\r\n\r\n

PART ONE Introduction to e-business and XML\r\nCHAPTER 1 XML and e-business applications\r\n1.1 About e-business \r\n1.1.1 Business trallsboation and innovation\r\n1.1.2 Which is the e-butw vatue?\r\n1.1.3 A simPlified classification schema fOr c-business aPPlications\r\n1.2 The Extensible MarkuP LangUape (XML)\r\n1.2.1 Worid Wide Web dOcument standards\r\n1.2.2 A brief history of XML\r\n1.2.3 XML -- a universal be fOrmat\r\n1.2.4 A short comPW of XML and HTML \r\n1.2.5 XML 1inking and addressing\r\n1.2.6 Advanced tyPe defiwtions\r\n1.2.7 Metadaa (RDF and PICS)\r\n1.2.8 Domain-specific document definitions\r\n1.2.9 XML in wireless aPPlications\r\n1.2.10 XML styling and transcoding\r\n1.2.1 l XML query languages\r\n1.2.12 Processing XML documents\r\n1.2.13 Organizations concemed with XML\r\n1.2.14 Typical applications\r\n1.3 XML and e-business\r\n1.4 Summary\r\nCHAPTER 2 Introduction to IBM e-business solutions\r\n2.1 IBM e-business cycle\r\n2.2 IBM Application Framework fOr e-business\r\n2.2.1 Using an asset~based approach\r\n2.2.2 Overview of the IBM Application Framework\r\n2.2.3 Patterus fOr e-business\r\n2.3 Summary\r\nCHPTER 3 XML in the IBM Application Framework for e-business\r\n3.1 e-business application with XML\r\n3.2 lBM XML development tools and utilities\r\n3.2.1 Open source initiative: the xm1.apache.org project\r\n3.2.2 Parsers\r\n3.2.3 Editing\r\n3.2.4 Formatting\r\n3.2.5 Programming\r\n3.3 XML open frameworks\r\n3.3.1 OASIS consortium, XM1.ORG\r\n3.3.2 Electronic Business XML initiative (ebXML)\r\n3.3.3 WebSphere B2B Integrator\r\n3.4 XML extensions to lBM products\r\n3.4.1 WebSphere APplication Servers\r\n3.4.2 VisualAge fOr Java\r\n3.4.3 MQSeries Integrator\r\n3.4.4 DB2 XML Extender\r\n3.4.5 LotUs with XML\r\n3.4.6 Tivo1i Cross-Site\r\n3.5 Summary\r\nPART TWO Designing B2C and B2B e-businessappIications using XML\r\nCHAPTER 4 Patterns for B2C and B2B applications\r\n4.1 Definitions\r\n4.1.1 Logical and physical pattems\r\n4.1.2 Runtime topology nodes\r\n4.2 e-business patterns fOr B2C aPplications\r\n4.2.1 B2C logical pattems fOr e-business\r\n4.3 e-business patterns for B2B aPplications\r\n4.3.1 B2B logical pattems for e-business\r\n4.3.2 Physica1 patterns for B2C and B2B runtime topologies\r\n4.4 ImPlementation considerations fOr XML\r\n4.4.1 Applications that benefit from using XML\r\n4.4.2 Typical design for aPplications using XML\r\n4.4.3 A sample of an architecture for XML aPplications\r\n4.4.4 Composing Java object with XML\r\n4.4.5 XML filtering with Java servlets\r\n4.4.6 XML/XSL as inputs for a Web application generator\r\n4.4.7 Performance\r\n4.4.8 Security\r\n4.5 Summary\r\nCHAPTER 5 B2C applications using XML\r\n5.1 The B2C aPplication model\r\n5.1.1 The field of business-customer interaction\r\n5.1.2 Application models, architectUres and comPonents\r\n5.1.3 XML powers the B2C interaction\r\n5.2 Enterprise portals\r\n5.2.1 Data and aPPlication integration\r\n5.2.2 Content management\r\n5.2.3 Controlled access to strUctUred information\r\n5.2.4 Customer relations, recognition, and personalization\r\n5.2.5 Business intelligence and enterprise portals\r\n5.2.6 Connection to e-commerce\r\n5.2.7 New presentation devices\r\n5.2.8 IBM portal examPles\r\n5.3 lBM products and tools in B2C aPplications\r\n5.3.1 Enterprise Information Portal\r\n5.3.2 LotUs Raven suite\r\n5.3.3 IBM WebSphere\r\n5.3.4 lBM products and tools in portals\r\n5.4 sununary\r\nCHAPTER 6 B2B applications using XML\r\n6.1 The B2B application model\r\n6.1.1 B2B: a major business opportUnity of business integration\r\n6.1.2 General issues in business-to-business electronic iateractions\r\n6.1.3 XML B2B frameworks and standards\r\n6.2 IBM WebSphere B2B Integrator\r\n6.2.1 Trading Partner Agreemens\r\n6.2.2 The IBM Business-to-business Protocol Framework\r\n6.2.3 A samPle aPpIication TPA\r\n6.2.4 Using the IBM Visual XML Builder for a sPecific OBl TPA\r\n6.3 Summary\r\nPART THREE B2B EmARKETpLACES\r\nCHAPTER 7 B2B eMarketPlacesfa case study\r\n7.1 Why the B2B eMarketPlace aPplication?\r\n7.2 eMarketPlaces and online intermediaries\r\n7.2.1 B2B online intermediary business trading models\r\n7.3 The E-broker aPplication\r\n7.3.1 E-broker business models\r\n7.3.2 Considerations on the imPact of XML on the architecture\r\n7.3.3 A building block architectUre\r\n7.3.4 E-broker aPplication functional decomPosition\r\n7.4 Initial E-broker design activities\r\n7.4.1 E-broker access service TPAs\r\n7.4.2 The directory service data model in DB2 XML Extender\r\n7.5 Sununary\r\nAPPTNDIX A An example of a OBI TPA XML document\r\nA.1 The OBI TPA betWeen Large Coand Pens We Are